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FINISHES

Spot UV boxes

Spot UV applies a high-gloss UV coating to selected areas of a printed folding carton instead of the whole sheet. Applied over a matte laminate, it creates contrast between matte and gloss on the same panel. Flat, raised and screen-printed versions differ in coating thickness and in the smallest element each can hold.

Gloss varnish raised over a matte laminated black panel, the pattern catching light the ground does not
  • Coverage

    Selected areas

    A shape, not a flood. Gloss across the whole sheet is a UV coating.

  • Needs under it

    A matte surface

    The contrast is gloss against matte. On a gloss laminate the contrast is lost.

  • Three versions

    Flat, raised, screen

    They differ in how thick the coating sits and how small an element each holds.

  • Best at

    Logotypes, defined shapes

    The edge is as clean as the plate. A whole panel pattern is a drip off job.

Three thicknesses, one name

Flat, raised and screen-printed UV are the same idea at three film thicknesses, and the last frame is why that distinction is worth knowing: the thicker the coating, the larger the smallest element it will hold cleanly.

A cross-section showing how spot UV is applied to a carton, in 4 steps.

  1. Printed board. A printed sheet with nothing on it yet. Spot UV on this surface alone gives gloss against a semi-gloss printed ground, which is a difference most people will not see.
  2. The matte base. The base is half the finish. Spot UV is a contrast between two surfaces, so the matte film underneath is doing as much work as the coating on top of it.
  3. Coated to the plate. The coating is laid only where the plate puts it, and the plate is made from the layer you supply. A shape at 60 percent in the file is a shape 60 percent covered, which reads as a thin patch.
  4. Cured, at three thicknesses. Cured under ultraviolet light at the moment it is laid, which is what keeps the edge sharp. Flat is a change of sheen you cannot feel; raised and screen-printed stand off the panel.

01Printed board

Printed sheet, no base yet

Cross-section, magnified. Not to scale

Flat, raised and screen-printed UV specification

Three processes sold under one name. What puts a job in one column or another is coating thickness and the smallest element in the design. The thicker the film, the larger the smallest thing it holds. The finishes index is set out the same way.

How each one reads

TactileNo. A change of sheen, not of level.Yes. The coating stands off the panel and a fingertip finds the edge.Yes, and it is the thickest of the three.
How it readsGloss against matte, seen rather than feltGloss against matte, plus a physical step at the edgeGloss, a step, and a texture where one has been specified

How it runs, and what it sits on

ToolingNone. A plate is made from the layer you supply.None. A plate is made from the layer you supply.A screen, made from the same layer.
Base requiredMatte laminate or matte aqueous coatingMatte laminateMatte laminate
Over soft touchYes, and the contrast is the strongest availableYes, and the contrast is the strongest availableYes, and the contrast is the strongest available
Cost driverArea coveredArea covered, and the thickness specifiedArea covered, plus a separate pass
Also calledSpot gloss, spot UVRaised UV, textured UV, 3D UVScreen UV, silkscreen UV

The effect depends on the base, so the matte base is part of this specification.

Send the file before plates are made

We open the spot layer, measure the smallest elements in it, and say which ones will not survive at the thickness you have specified.

Spot UV vs foil stamping: which contrast to use

Both put a bright element on a quiet panel. The choice is between gloss and metal.

Spot UV compared with hot foil stamping
Compared onSpot UVFoil stamping
How the effect readsA change of sheen. The panel color shows through the glossA change of material. The area becomes metal and the panel color stops there
TactileFlat UV is not. Raised and screen UV areYes, slightly, and fully so in a combination die with an emboss
Color optionsClear only. The color underneath is the color you seeGold, silver, rose gold, holographic, matte and pigment foils
ToolingNone. A plate, or a screen for the thickest versionA die per design
Minimum detailLimited by coating thickness. The thicker the version, the larger the smallest elementLimited by the die. Finer than any UV process at its best
Cost driverArea coveredArea covered, and single or multi level tooling
On dark boardReads strongly. Gloss on a dark matte ground is the highest contrast this finish reachesReads strongly. Foil adds brightness as well as sheen
Best usePatterns, large logotypes, background textures and anything covering real areaCrests, wordmarks and hairline rules, where the area is small and the edge has to be crisp

Where the contrast has to cover most of a panel instead of a defined shape, the cheaper route is full coverage contrast in one pass, which prices on a different basis.

How spot UV runs here

  1. Flat spot UV runs inline

    There is no separate pass to schedule and nothing goes to a second machine. A spot gloss pattern needs a coating unit and a plate, not an extra stage in the route through the plant.

  2. The plate comes off the layer you supply

    This is the most common source of spot UV faults. A shape at 88 percent black in a design file is a shape at 88 percent coverage in coating, and it comes back as a thin patch. The spot layer is a plate, and a plate has no halftones.

  3. It cures as it is laid

    The coating hardens under ultraviolet light in line, so it does not spread into the areas meant to stay matte, and the edge stays sharp.

A carton dieline open on a studio screen beside the white mockup folded from it

Flat and raised, on the same panel

One matte laminated panel, flat spot UV on one half and raised spot UV on the other, in the same pattern. They look alike on a screen and feel different under a thumb.

Cost logic

Flat spot UV is applied inline, so it adds no separate pass. Cost is driven by the area covered and by whether the effect has to be raised.

A small gloss logotype on a matte carton is close to free once the coating unit is running. A raised or screen version is a separate specification, priced as one.

What it costs against a US supplier

Landed cost runs 20 to 30 percent below a comparable US supplier quote. That is one price: board, printing, finishing, tooling, import duty, shipping and delivery to your door, with nothing added later.

Get a quote

When to specify spot UV, when not to

Use it when

  • The carton is already laminated matte.

    Where a matte film is already on the specification, putting gloss on part of it is the smallest cost on this page.

  • The design has a pattern rather than a mark.

    Spot UV handles large areas well, where foil gets expensive. A background texture across a whole panel suits it.

  • The effect has to be felt.

    Raised UV puts a physical step on the panel with no tooling. It is the cheapest tactile finish for a carton.

Do not use it when

  • The carton is gloss laminated.

    Gloss on gloss changes the level, not the sheen, and barely shows under store lighting.

  • The board is uncoated or kraft.

    The coating soaks into the fiber instead of sitting on it. What comes back is a slightly darker patch, not a gloss.

  • The element is smaller than the coating will hold.

    Fine type and hairlines close up as the coating levels. The thicker the version specified, the larger that threshold becomes.

Where spot UV goes, by category and structure

Spot UV belongs on categories that were going to be matte anyway. The last column is what the gloss is doing there.

Where the gloss wants a nap under it instead of a flat matte, the pairing is high gloss over a soft touch panel. It is the strongest contrast of any combination on this site.

A yellow and navy counter dispenser of protein bars, a hand lifting one clear of the front
CategoryStructure it usually sits onWhat the gloss carries
Skincare and beautyStraight tuck end, sleeve boxesA botanical or geometric pattern across the face, logotype left flat
SupplementsStraight tuck end, reverse tuck endThe brand mark only, so the facts panel stays uninterrupted
ConfectioneryTray and sleeve, four cornerProduct photography glossed and the surrounding ground left matte
SpiritsTray and sleeve, hinge lidA crest outline in gloss under or beside a foil block
Counter displayCounter display unitsThe header panel, where the unit is seen from a distance and under store lighting

Questions about spot UV

A high-gloss coating applied to selected areas of a printed sheet instead of across the whole of it, and cured under ultraviolet light as it is laid down. Over a matte laminated carton it produces gloss and matte on the same panel. It needs no tooling: the shape is made into a plate from a layer supplied in the artwork file.

Thickness. Flat spot UV is a change of sheen you see but cannot feel, and it holds the smallest elements of the three processes. Raised or textured UV lays a thicker film so the coated area stands off the panel and a fingertip finds its edge, and screen-printed UV is thicker still. Each step up in thickness raises the smallest element the process will hold cleanly, so a design with fine detail usually needs flat spot UV.

Yes, though it is rarely done. The effect is a contrast between two surfaces, so a sheet with no matte base under it gives gloss against a semi-gloss printed ground, which is a difference most people will not see under store lighting. On uncoated or kraft board the coating soaks into the fiber and what comes back is a slightly darker patch. A matte aqueous coating is the lightest base that makes the effect work if a film is not wanted.

Yes. It is the strongest contrast available on a carton. A soft touch film has a nap to it, so a high gloss coating over it is a change of sheen and a change of texture at once: the coated shape reads bright and slick against a ground that is flat and slightly soft under the hand. Skincare and fragrance packs use the pairing more than any other category. The file is prepared exactly as it would be over matte film.

The coating is a small amount of cured material on the board surface. The answer depends on the base underneath. Spot UV over a matte laminate makes a laminated carton, and a laminated carton needs the film separated from the fiber before it can be repulped. Spot UV over a matte aqueous coating stays in the fiber stream. If recyclability is a stated requirement, specify the aqueous base and accept the slightly softer contrast that comes with it.

The same way in Illustrator and in Photoshop. In Illustrator, make a new spot swatch in the Swatches panel; in Photoshop, a spot channel from the Channels panel. Name it Spot UV and spell it the same way everywhere, since prepress separates on the name. Every element in it goes to 100 percent solid, never a tint: a coating has no halftone, so a shape at 70 percent comes back as a thin patch. Set the spot color to overprint, fill and stroke, or it knocks a hole in the artwork underneath. Keep it on one layer above the artwork and supply a layered PDF or the native file. If the design started as a raster image, build the channel from a selection rather than tracing it by eye.

Last reviewed

Send the spot layer and we will measure it

Swatches go out with flat and raised spot UV on one matte laminated panel. Send the file with the request and the smallest elements in your spot layer come back measured against what each process will hold.

A cream and sage supplement carton on a stone tray, a tonal botanical catching the light against the flat panel beside it