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FOLDING CARTONS

Customized cartons and boxes

A customized carton is one of the standard folding structures built to your own drawing, your own board and your own finishes: you send a dieline, a specification or a physical carton, and it is matched rather than reinterpreted.

This is the route for a pack that already exists somewhere. Where the format itself has to be invented, the page you want is custom structures.

A terracotta herbal tea carton open on linen, the inside of the lid printed with the brand line, printed sachets standing in the carton and one held beside it.

What customized cartons cover here

Each row is something you can specify and have matched. Where a spec cannot be matched exactly, we say which one and why before we quote.

Two limits. A dieline drawn for a different plant may assume a machine we do not run, and a color built for a different board will not land the same way on ours. Both are checked at the start, and we tell you then.

Structure
Any of the twelve standard formats, to your dieline or ours
Your dieline
Accepted as a CAD file, a PDF or a physical carton to measure
Board
190 to 700 gsm, SBS or FBB
Grades stocked
SBS, FBB, kraft-back and recycled board, all four stocked here
Print
Six-color offset, up to 8 colors, to a supplied proof, a Pantone build or a sample
Finishes
Foil, emboss and deboss, spot UV, soft touch, matte and gloss
Windows and apertures
Die cut and film patched inline, to your position
Fitments
Board platforms, dividers and pads, cut on the same die cutter
Prototype
On request, cut and folded before tooling
Also called
Custom printed cartons
Lead time
15 to 20 days in production on a new order, 8 days on a repeat
Delivery
Delivered to your address, duty and shipping in the price

Four things you can send, best first

All four are usable. The first needs the fewest rounds to match.

  • A physical carton

    The best thing to send. Board caliper, crease position, glue lap, the finished dimensions rather than the drawn ones, the finishes and how they were applied: all of it can be measured from the object, and little of it can be read reliably from a file.

  • A dieline file

    CAD or PDF. Fastest route where the drawing is current and was made for a real production run. Tell us which plant it was drawn for: a dieline carries assumptions about the machine that will cut and glue it, and those are what we check.

  • A specification sheet

    Dimensions, board, structure and finishes in a document. Workable, with one round of questions about the fields a spec sheet usually leaves out: grain direction, glue lap side, internal or external dimensions.

  • A photograph and dimensions

    Enough to start with and to quote against, but it stays an estimate until an object or a drawing arrives. A prototype confirms it.

A printed beverage carton blank laid out flat on a cutting mat beside the folded carton it makes, a color guide fanned out along the top of the bench and an open notebook of pencilled dimensions at the foot.

Send the carton rather than the file. Everything that decides the fit can be measured from the object, and half of it is missing from the drawing.

What to put in the box

From your drawing to a matched carton

Four steps. Nothing is tooled until the specification has been checked against the plant.

  1. A cream and sage face cream carton held under a digital caliper reading 56.38 millimeters, an open notebook beside it carrying the pencilled dimensions, board weight and Pantone references for the same carton.

    Read and checked

    Your dieline, sample or spec is measured and read against what this plant runs. Anything in it that assumes a different machine, a different board or a color built for a different substrate is flagged here, before the quote.

    Step 1 of 4
  2. A printed quotation on a bench naming the structure, board, print and finish, the sage green carton it was priced against standing behind it and board and finish swatches fanned along the edge of the sheet.

    Quoted against the real spec

    Priced against the structure, board, finishes and volume you asked for, with anything we would do differently named and costed separately. Duty, shipping and delivery to your address are inside that price.

    Step 2 of 4
  3. Two hands folding up a copper foiled prototype carton cut from the specified board, the buyer’s own printed pack standing beside it at the same size, Pantone chips and a bone folder on the bench.

    Prototyped

    On request, a prototype is cut from the specified board in the specified grain, folded, and sent to you. This is where the match is checked in the hand.

    Step 3 of 4
  4. A deep aubergine chocolate carton in copper foil held open, the printed inside of the lid and the foil wrapped confections standing in it both in frame.

    Tooled and run

    A production die is cut once, after the specification is signed off, and the job runs. Repeat orders come off the same tooling, so a second run is faster than the first.

    Step 4 of 4

What we will change, and what we will not

We read a drawing before we match it, and we do not redraw it without asking.

We will tell you where a drawing costs you money. A blank that nests badly on our sheet, a glue lap on the wrong side for our folder, a structure that needs two passes where one would do: all three are costs that repeat on every run, so we raise them before tooling. You decide. If the answer is match it exactly, it is matched exactly.

We will not change it silently. Not the dimensions, the glue lap, the board or the structure. A carton that differs from the drawing it was ordered against is a problem for your line.

Flagged
Sheet yield, glue lap side, anything needing a second pass
Costed
Named as its own line so the choice is visible
Never silent
No change to a supplied drawing without it being agreed
Your call
Match it exactly is always an available answer
A dieline drawn on a transparent sheet held over the printed artwork for the same carton on a lit light table, the finished green and gold perfume carton standing behind it beside its specification board.

Checked against the machines that run it

A drawing is read against the machines that will run it: what the Novacut can hold, what the Novafold glues in one pass, what the press form yields on the sheet. The check happens before the quote, so the quote holds.

Cartons here are made on bulk production runs, and the cost per carton falls as the run grows, because plates, tooling and make-ready are fixed per run rather than per carton. A quote is priced against the volume you are planning. Landed pricing typically runs 20 to 30 percent below comparable US supplier quotes for the same specification. The quote is one landed price: the cartons, tooling, structural design, proofing, the documents that travel with the order, import duty, shipping and delivery to your address, in the US or anywhere else. Nothing is quoted on top of it later.

Press
Komori GL-637, six-color offset
Die cutting
Bobst Novacut
Folding and gluing
Bobst Novafold
Color
Matched to a supplied proof, a Pantone build or your own sample
Testing
Six physical tests on every production run
Plant
90,000 sq ft, Ahmedabad
  • ISO 9001
  • ISO 14001
  • ISO 45001
  • BRCGS
  • SEDEX
  • FSC compliant
  • The Komori GL-637 six color offset press running on the plant floor
    Komori GL-637Printing
  • The cutting station of the Bobst Novacut die cutter
    Bobst NovacutCutting and creasing
  • The folding section of the Bobst Novafold closing cartons along the line
    Bobst NovafoldFolding and gluing

The formats a drawing usually arrives in

Nine times out of ten a supplied dieline is one of these three, drawn to somebody else’s dimensions. Each has its own page.

  • An example reverse tuck end dieline: the flat blank, its creases and its glue lap. Your own dieline is drawn to your product before tooling.

    Reverse tuck end

    The most common supplied dieline, with the best sheet yield in the tuck family.

    See the structure: Reverse tuck end
  • An example straight tuck end dieline: the flat blank, its creases and its glue lap. Your own dieline is drawn to your product before tooling.

    Straight tuck end

    Where the front panel has to stay unbroken because the graphic runs across it.

    See the structure: Straight tuck end
  • An example custom structure dieline: the flat blank, its creases and its glue lap. Your own dieline is drawn to your product before tooling.

    Custom structures

    The other route: no drawing yet, because no standard format holds the product.

    See the structure: Custom structures

A pack that is easy to match is also easy to counterfeit, and brands moving a line to a new supplier often add protection at the same time. Overt and covert features are added at the tooling stage.

Anti-counterfeit packaging
A dark green perfume carton in gold foil, ornate borders and a fine engraved scene across the front panel, standing open beside the faceted green bottle it holds.

Customized carton questions

One of the standard folding structures built to your own drawing, board and finishes: you send a dieline, a specification or a physical carton, and it is matched rather than reinterpreted. It is distinct from a custom structure, which is a format developed from your product because none of the standard ones hold it.

A physical carton. Board caliper, crease position, glue lap side, the finished dimensions as opposed to the drawn ones, and how the finishes were applied are all measurable from the object and only half readable from a file. A dieline file is the next best, a specification sheet after that, and a photograph with dimensions is enough to start and quote against but will stay an estimate until an object or a drawing arrives.

Yes. Send one, ideally two: one to measure and take apart, and one to keep intact for color and finish reference. The structure, board, print and finishes are read off the object, and anything that cannot be matched exactly is named before the quote rather than after the run.

Not without asking. We will tell you where a drawing costs money on every run: a blank that nests badly on the sheet, a glue lap on the wrong side for our folder gluer, a structure that needs two passes where one would do. Then we will cost the alternative separately. The decision is yours, and matching it exactly is always an available answer. Nothing is changed silently, because a carton that differs from its drawing is a problem your line would find before we did.

On request, yes. A prototype is cut from the specified board in the specified grain, folded and sent to you before any production tooling is cut, so you can check the match in the hand.

It runs off the same tooling and the same plates, which is why a repeat is 8 days in production against 15 to 20 for a new order. The dieline and the color build are held here against your part number, so a reorder is a scheduling question rather than a specification one.

Last reviewed

Send a carton or a drawing

A drawing tells us what was intended and a carton tells us what was made. Send either, or both, and it comes back read, quoted against the real specification, and prototyped on request before anything is tooled. A packaging planner replies within one business day.

A buyer’s own cream and gold perfume carton standing beside the matched carton made from it, the two labeled as original and match, a signed approval card listing structure, dimensions, material, print color and finishing at the left and the dieline for the pack laid out in front of them.