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FOLDING CARTONS

Tray and sleeve

A tray and sleeve pack is two folding cartons made as a pair: a glued tray holding the product, and a fitted outer sleeve the tray is drawn out of like a drawer. Both ship flat and are assembled at the fill.

It is the closest a folding carton comes to a rigid box. The drawer movement is much of what the pack is bought for.

A fragrance pack on a dark surface with the inner tray drawn two thirds out of its printed outer sleeve, the bottle standing in a fitted well.

A tray and sleeve box: two blanks, made as a pair

The tray forms first and the sleeve wraps around it. They are cut on the same die cutter from the same board on the same day, and each is drawn to fit the other.

How a tray and sleeve is made, in five steps.

  1. Die-cut
  2. Scored
  3. Tray formed
  4. Sleeve wrapped
  5. Assembled

Drawn to illustrate the structure. Your dieline is developed to your product, free, before you commit. The blank drawn here is the tray. The outer is a sleeve, cut deeper, and it is drawn from the finished tray rather than from the tray's dimensions.

Ask for a structural design

Two pieces and two constructions. The tray is a glued corner tray, stiff enough to be pulled by its own end. The outer is a fitted sleeve, deeper than a band, covering the tray to within a few millimeters of its end so the pack reads as a solid block until it is opened.

What has to be right is the gap between them. It is a set tolerance: tight enough that the tray does not fall out of an upended pack, loose enough that it draws with one hand and keeps drawing after the pack has spent three weeks in a container.

Construction
Two pieces. A glued corner tray inside a fitted outer sleeve
Board
190 to 700 gsm, SBS or FBB
Grades stocked
SBS, FBB, kraft-back and recycled board, all four stocked here
Fit
Set as a running clearance between the two, checked on samples
Ships
Both flat, in the same shipper, erected at the fill
Filling
Hand packing, usually with a fitted insert in the tray
Inserts
Board platforms and dividers, or foam and flock where specified
Finishes
Foil, emboss, spot UV and soft touch, on either piece or both
Also called
Drawer box, slide box, sleeve and tray
Lead time
15 to 20 days in production on a new order, 8 days on a repeat

Why brands choose a drawer pack

Four reasons a buyer pays for two pieces of board where one would hold the product.

Most packaging is opened once and thrown away. This one is opened in front of somebody, and often more than once. A drawer pack has a movement in it: slow, controlled and reversible.

A drawer pack being opened across a desk towards another person, the tray a third of the way out of the sleeve, both pairs of hands in frame and both faces out of it.

How a two piece pack is matched

Four stops. The third is not needed on any other structure here: two pieces made separately are checked against each other before either is packed.

  1. A press sheet on the delivery pile carrying the tray blank and the sleeve blank of one pack side by side, color bars along the trailing edge.

    Printed together

    Tray and sleeve are ganged on the same press form wherever the board and the run allow it. Printing the pair in one pass keeps the two pieces the same color.

  2. The waste skeleton lifting away from a die cut sheet on the machine bed, an erected tray and a flat sleeve blank left on the sheet below.

    Cut and creased

    Both blanks are die cut on the Novacut, the tray with its four corner ears and the sleeve with its seam and any notch. Crease accuracy on the tray sets its finished outside dimension, and the sleeve is drawn to that dimension.

  3. A hand drawing a freshly glued tray out of its kraft sleeve at the end of the folder gluer, stacks of finished trays and sleeves on the bench beside it.

    Glued and matched

    The tray is cornered and the sleeve seamed on the folder gluer, then samples of both are taken off the line together. The tray is drawn in and out of the sleeve by hand, as the buyer will.

  4. Trays and sleeves being packed into one shipping case in alternating layers, a measured sample set laid out on the bench beside it.

    Measured and packed

    The running clearance is measured on samples across the run, not only at the start of it. The two pieces are packed into the same shipper, so nobody has to match them on your floor.

A hand drawing a tray out of its sleeve against a dark stone ground, the pack lit low from the right with the left of the frame in shadow.

The second piece of board is there so the pack opens slowly.

What a drawer is worth

Against a rigid set-up box

This is the format brands compare with rigid. The largest difference is freight.

A tray and sleeve pack compared with a rigid set-up box
Tray and sleeveRigid set-up box
How it is madeTwo printed folding blanks, cut, creased and gluedChipboard formed and wrapped in a separately printed sheet
How it ships to youBoth pieces flat, in one case, erected at the fillAssembled. The case is mostly the air inside the boxes
Freight per unitA fraction of rigid, and the gap widens with distanceHigh, and it does not improve with volume
PrintOffset directly on the board, edge to edge, finishes on the same sheetOffset on the wrap, with a turn-in visible at every edge
WallOne board thicknessThick, and noticeable in the hand
ToolingTwo cutting diesA die, a former and a wrapping setup
The openingA tray that draws out like a drawerA lid that lifts. Also good, and a different gesture

Where a brand wants the wall thickness, rigid is the better choice and we will say so. Where they want the presence, this structure ships it flat.

What goes inside the tray

A drawer pack almost always has a fitment in the tray.

The pack is opened slowly and looked into, so the inside of the tray is on show. A board platform that holds the bottle upright, a divider that keeps two pieces from touching, a shaped pad that lifts a small item to the rim: all three are cut on the same die cutter from the same board as the tray.

Where the brief asks for foam or flock, we will quote it. A board fitment is the same material as the carton and recycles with it, and a foam one does not.

Platform
Board, folded, holding the item at the height the tray shows it
Divider
Slotted board, cut on the same die as the tray
Pad
Shaped and lifted, for a small item that would sit low
Foam or flock
Quoted where asked for, with the recycling trade named
An open tray and sleeve pack seen from directly above on a pale stone surface, a folded board platform inside the tray holding a frosted serum bottle upright.

Electronics, and the pack that gets reopened

Earbuds, wearables, chargers and cables are often packed in the same two pieces of board as fragrance.

A device pack is opened on a desk, and then it is kept. The spare tips, the short cable and the warranty card live in it for as long as the product does, so the pack is drawn open and pushed shut long after the sale. A tuck flap is worked at one crease every time and goes soft there. A tray drawn out of a sleeve does not wear a crease.

The specification is in the tray. The device sits in a fitted board well with the cable coiled in a channel beside it, both cut on the same die cutter from the same sheet as the tray, so the fitment recycles with the carton.

Typical
Earbuds, wearables, chargers, cables and small accessories
The tray
A fitted well for the device, a coiled channel for the cable
Why a drawer
The pack is kept and reopened, so the closure is worked rather than used once
Fitment
Board platforms and dividers from the same sheet, so it recycles with the carton
Finishes
Foil, emboss and soft touch, on the sleeve, the tray or both
Send the device and get a tray drawn to it
Two consumer electronics cartons standing on a pale ground with a pair of earbuds and a coiled charging cable laid in front of them.

Two pieces, one press form, one line

Making both pieces in one plant keeps color and fit consistent. Tray and sleeve are ganged on the same press form wherever the run allows, glued on the same Novafold, matched by hand off the line and measured across the run rather than at the start of it. Both halves leave in the same shipper.

Cartons here are made on bulk production runs, and the cost per carton falls as the run grows, because plates, tooling and make-ready are fixed per run rather than per carton. A quote is priced against the volume you are planning. Landed pricing typically runs 20 to 30 percent below comparable US supplier quotes for the same specification. The quote is one landed price: the cartons, tooling, structural design, proofing, the documents that travel with the order, import duty, shipping and delivery to your address, in the US or anywhere else. Nothing is quoted on top of it later.

Press
Komori GL-637, six-color offset, both pieces ganged
Die cutting
Bobst Novacut, two dies
Folding and gluing
Bobst Novafold, tray cornered and sleeve seamed
Matched
By hand off the line, then measured across the run
Packed
Both pieces in one shipper, never split across cases
Plant
90,000 sq ft, Ahmedabad
  • ISO 9001
  • ISO 14001
  • ISO 45001
  • BRCGS
  • SEDEX
  • FSC compliant
  • The Komori GL-637 six color offset press running on the plant floor
    Komori GL-637Printing
  • The cutting station of the Bobst Novacut die cutter
    Bobst NovacutCutting and creasing
  • The folding section of the Bobst Novafold closing cartons along the line
    Bobst NovafoldFolding and gluing

The two pieces, separately

Each half of this pack is a structure in its own right, and both have their own page.

  • An example four corner tray dieline: the flat blank, its creases and its glue lap. Your own dieline is drawn to your product before tooling.

    Four corner tray

    The inner half, on its own. What a tray is and where its wall height runs out.

    See the structure: Four corner tray
  • An example sleeve dieline: the flat blank, its creases and its glue lap. Your own dieline is drawn to your product before tooling.

    Sleeve boxes

    The outer half, cut as a band rather than a fitted shell. Less board, and the ends stay open.

    See the structure: Sleeve boxes
  • An example hinge lid dieline: the flat blank, its creases and its glue lap. Your own dieline is drawn to your product before tooling.

    Hinge lid boxes

    The other way to make a pack that opens slowly, with the lid attached rather than drawn off.

    See the structure: Hinge lid boxes

The clearance between a tray and its sleeve is measured on samples taken across the run, alongside the six physical tests every production lot goes through. The quality lab page is where that work is set out.

Inside the quality lab
Gloved hands measuring the drawn tray of a sage and stone tray and sleeve pack with digital calipers, a run of numbered samples standing behind it and a sample inspection sheet on the bench.

Tray and sleeve questions

A tray and sleeve pack is two folding cartons made as a pair: a glued corner tray that holds the product, and a fitted outer sleeve the tray is drawn out of like a drawer. Both pieces ship flat and are put together at the fill. It is also sold as a drawer box, a slide box or a sleeve and tray.

It is a different pack. A rigid box has a thick wall you notice in the hand, and a folding tray has one board thickness. A tray and sleeve gives a similar presence and the same slow opening at a fraction of the freight, because both halves ship flat and a case of rigid boxes is mostly air. Where a brand wants the wall, rigid is the right answer.

Tight enough that the tray does not fall out of an upended pack, loose enough that it draws with one hand and still draws after three weeks in a container. That is a running clearance. It is specified, prototyped and then measured on samples across the production run. Board caliper, humidity and the weight of the contents all move it.

Yes, and on this structure most packs have one, because the pack is opened slowly and looked into. Board platforms, dividers and shaped pads are cut on the same die cutter from the same board as the tray. Foam and flock are quoted where they are asked for. A board fitment recycles with the carton and a foam one does not.

Yes, and it is used more on this structure than on any other in the range. The inside of the sleeve and the inside of the tray are both revealed by the drawer movement, in front of the buyer, on a pack that will be opened more than once. Both faces print on the same sheet in the same pass.

Yes. Trays and sleeves for one pack are packed into the same shipping case in alternating layers and are never split across cases, so nobody has to match them on your floor. Both halves are flat, so the freight is a fraction of an assembled pack of the same size.

Yes. Send both halves, because the running clearance between tray and sleeve cannot be measured from either piece alone. The structure is measured, board and caliper matched, and color matched to your existing standard under D65 and TL84 viewing conditions. Most switching programs are matched from a sample rather than rebuilt from a specification.

Last reviewed

Prototype the draw before the artwork

How the tray comes out of the sleeve cannot be judged from a drawing. Send the product, and a prototype of both pieces comes back to load and draw before any tooling is committed. A packaging planner replies within one business day.

A kraft tray and sleeve pack on linen with the tray drawn a third of the way out by its ribbon pull, a frosted bottle standing in the fitted well inside it.